After experiencing significant success with their new venture, they gradually expanded their presence to encompass all major tourist circuits across India. Their pioneering initiative involved the exclusive operation of fixed departure group tours tailored specifically for honeymooners, setting them apart in the industry. These meticulously planned honeymoon packages offered a unique experience, providing an aromatic atmosphere as all fellow travellers were honeymooners, along with other benefits of group tours. This innovation caught the attention of the renowned Gujarati Magazine Chitralekha, which featured a cover story on their pioneering venture in 1989.

Today, Heena Tours & Travels operates from its own 1000 sq. ft. Head Office in Vile Parla. Additionally, they have established 22 sales offices strategically located in key tourist markets across Ghatkoper, Ahmedabad, Surat, Pune, Adipur, Chandrapur, Hyderabad, Navsari, Rajkot, Ichalkaranji, Chennai, Bhavnagar, Ankleshwar, Bharuch, Nagpur, Morbi, Bhuj, Jamnagar, Dakor, Jalgaon, Vadodara. Heena Tours conducts fixed departure brochure tours on a weekly basis, covering all important tourist circuits such Andaman, Bhutan, Chardham Yatra, Goa, Gujarat, Himachal Pradesh, Jain Pilgrimage, Sikharji, Kutch Rann Utsav, Karnataka-Kerala, Kashmir, Leh Ladakh, Meghalaya-Assam, Nepal, Rajasthan, Sikkim, South India, Uttarakhand, Uttar Pradesh. Each tour is accompanied by a vegetarian catering team to cater to the culinary preferences of their clients. Employing a dedicated team of more than 400 personnel, including tour managers, escorts, catering staff, and sales representatives, Heena Tours continues to set standards in the travel industry.